The
internet is a powerful channel that presents new opportunities for an organization
to:
- Touch customers
- Enrich products and services with information
- Reduce costs
·
E-commerce – the buying and selling of goods
and services over the internet.
·
E-business – the conducting of business on the
internet including, not only buying and selling, but also serving customers and
collaborating with business partners.
Industries using E-business
- Financial
- Telecommunication
- Healthcare
- Travel
- Manufacturing
- Retail
E – business model
- A plan that detail how a company creates, delivers, and generates revenues on the internet.
Business to business (B2B)
Electronic marketplace (e-marketplace)
Interactive business communities
providing acentral market where multiple buyers and sellers can engage in
e-business activities.
Electronic marketplace, or
e-marketplace present structures for conducting commercial exchange,
consolidating supply chain, and creating new sales channels.
The goal is to increase market
efficiency.
Existing marketplaces allow access to
various mechanisms in which to buy and sell.
Electronic marketplace
Business to consumer (B2C)
- E- shop (retail store where customer can shop at any hour)
- E – mall ( serves as a gateways through which visitor can access other e-shops)
Business types:
Brick and mortar business (operates in physical store)
Pure play business (operates on the internet only)
Click and mortar business (operates in a
physical store and on the internet)
i) Carfax
ii) Amazon.com
Consumer to business (C2B)
The demand for C2B e- business will
increase due to customer’s desire for greater convenience and lower prices.
- Priceline.com
- Agoda.com
Consumer to consumer (C2C)
Online auction:
Electronic auction (sellers and buyers solicit consecutives bids from each other)
Forward auction
(sellers use as a selling channel to many buyers and the highest bid win)
Reverse auction (buyers use to purchase a product or service,, selecting the sellers with
the lowest bid)
C2C communities:
Communities of interest
People interact with each other on
specific topics.
Communities of relation
People come together to share certain
life experiences.
Communities of fantasy
People participate in imaginary
environments.
E-bay
Mudah.com
Highly accessible
Increase customer loyalty
Improved information content
Increase convenience
Increase global reach
Decrease cost
E-business challenges
Identifying limited market segment
Managing consumer trust
Ensuring consumer protection
Adhere to taxation rules
Limitation
Transaction fees
License fees
§ Subscription fees
§ Value-added fees
§ Advertising fees
Mashups
Web mashup
Web
application that uses content from more than one source o create a completely new service.
Application programming interface (API)
A set of routines, protocols, and
tools for building software
applications.
Mashup editor
What you see is what you get for
mashups.
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